There are other ways to embed ads but this is the only way that really allows the best ad experience. Some advertisement companies require sites that want their ads to embed their javascript script that adds the ads into the site. Allows content to be loaded, input monitored etc. It allows things to happen without the page being refreshed or anything. Basically when you click like or upvote? That uses javascript. So websites use a programming language called javascript to enhance pages. I think that with more information, my Macroeconomics teacher would enjoy me using it as a theme for my assignments.
One last request, if anyone has any related articles on this type of hack, I would love to read them. It seems like a notable method and if it's reasonably possible, it could be really devastating for internet advertising as a whole. I was wondering how they could have made this happen, in general terms, and what information they could have actually collected. I was curious about how this hack works, I know following ads and clicking on them is a common way to put malware on a computer but from the article I was reading it sounded like they made the website itself take the information without making people click on the advertisement itself. They were active for about a year before they were caught, taking millions of users information. So I just heard about a hack that occured a few years ago, either 2016 or 2017, where a hacker group "abused" Traffic Junky's advertising system in order to put malicious advertisements on websites.
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